University of Colorado Health CEO: Bruce Schroffel
Raised in Berkeley, Calif., Bruce Schroffel started his health care career in New York at Montefiore Medical Center and the Albert Einstein College of Medicine. He served first as an administrator for a community-based center in the South Bronx and then moved into the position of senior associate director for hospital operations.
Schroffel was then recruited to the medical center at the University of California, San Francisco (UCSF Medical Center), initially as the director of operations, where he assisted in the transition of two hospitals to a managed-care environment. In 1997 he was named senior vice president for UCSF Medical Center and Mount Zion Hospital.
In 2001, he was tapped to be the director and CEO of Stony Brook University Hospital, a 504-bed academic medical center located on Long Island in New York. At Stony Brook, Schroffel oversaw a financial turnaround, a major cultural change and a $300 million renovation of the hospital.
In January 2006, Schroffel became the president and CEO of University of Colorado Hospital.
Since that time, UCH’s reach and breadth have grown dramatically. Its nationally recognized services in cancer, neurosciences, cardiac and vascular as well as transplant have clinical outcomes well above state and national averages. The hospital recently has been ranked as one of the country’s best hospitals by U.S. News & World Report and the number one academic medical center for quality in the U.S. by the University HealthSystem Consortium. UCH also has been recognized for overall excellence by the American Nurse Credentialing Center, American Burn Association and a wide variety of health care professional associations.
In 2012, Schroffel spearheaded the creation of University of Colorado Health, a new, not-for-profit health system. He will serve as the inaugural CEO. This system, the only Colorado owned and operated health system, combines one of the top-performing community health systems in the nation with the highest-ranked academic medical center in the country. With nearly 10,000 employees, it becomes one of the state’s largest employers.
Schroffel has served on many boards, including the University HealthSystem Consortium, AAMC Council of Teaching Hospitals, TriWest, Colorado Hospital Association, Project C.U.R.E., CoBiz Financial, the Denver Foundation, the Greater New York Hospital Association and many others. In 2010, he was named The Denver Post’s Business Person of the Year. He holds an undergraduate degree from Berkeley and two graduate degrees from Columbia University.
Schroffel’s wife, Lorrie, is a therapist. They have two grown children.